MGMT 42710: Digital Marketing Strategy

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Digital marketing is where marketing meets the internet, wireless devices, and other digital media. The course covers a variety of topics including online advertising, search engine optimization, participation in social media, online listening and monitoring, and web & social media analytics. Through a combination of lecture, case studies, hands-on exercises, and course projects, students develop capabilities in designing, implementing, and evaluating digital marketing strategies. Students can also gain hand-on learning experience in the course by participating in an online marketing project. In the online marketing project, each student team is given $50 to promote a chosen business or organization via online or social media platform (including search engine advertising and online display advertising). Typically offered Fall Spring.

Course MGMT 42710 from Purdue University - West Lafayette.