HTM 50800: Cultivating A Service Excellence Mindset

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Catalog

Understanding the fundamental principles of service management is essential to successfully manage service organizations in a complex market environment. This course utilizes major theoretical frameworks, such as Service-Dominant Logic, to address key issues in managing service organizations, including creating service culture, motivating a service-minded workforce, co-creating service value, and achieving service excellence. Students develop managerial skills through a thorough understanding of service strategies, systems, and processes to optimize service value.

Course HTM 508 from Purdue University - West Lafayette.