HTM 49901: Strategic Management In Service Industries

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Catalog

Effective management of organizational resources in a coherent and seamless manner is necessary to realize a competitive advantage. By analyzing internal and external forces, students develop strategies to help a service organization realize its goals and objectives. Through the application of concepts, tools, and principles of strategy development and competitive advantage, this course emphasizes strategy formulation, implementation, and evaluation to ensure the long-term success of a service organization. The course is structured to enhance students' analytical, critical thinking, and communication skills by integrating their academic and experiential knowledge from previous functional courses such as accounting, finance, marketing, operations, human resources, etc.

Course HTM 49901 from Purdue University - West Lafayette.