HTM 23100: Hospitality And Tourism Marketing

3 Credits

Spring 2024Lecture
Spring 2024 Instructors(2)
Chang Ma
3.15
Liping Cai
3.19
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Purdue CatalogCatalog

This course teaches students a customer-oriented approach to marketing in hospitality and tourism. This course emphasizes the role of marketing in an organization's overall strategic planning. Techniques available to hotels, restaurants, and other tourism businesses are described and evaluated including travel packaging, the travel trade, advertising, sales promotion, positioning and branding.

Course HTM 231 from Purdue University - West Lafayette.

Chang Ma

Course Overview

Course GPA

GPA: 3.35
Grade Distribution% of Students
A
B
A: 49%
B: 43%
C: 7%
D: 1%

Data Averaged From:

Instructors7 instructors
Semesters7 semesters

Chang Ma - Metrics

3.12

Average GPA

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% Grade Distribution

1 instructor selected
A+AA-B+BB-C+CC-D+DD-F07142128% of Students
  • Chang Ma

GPA Trends

1 instructor selected
Total GPA avgerages are shown in the legend.
Higher values indicate higher average GPAs.

Spring 2025 Schedule:

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