CSR 34100: Luxury Brand Management

3 Credits

Fall 2024Lecture
Fall 2024 Instructors(1)
Ji Kang
3.11
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Purdue CatalogCatalog

Students examine the innovation and creativity that foster the development of luxury brands in the current business environment. A key facet of this course is the opportunity to develop unique brand strategies that generate social, aesthetic, quality, and emotional value for luxury consumers. Students learn the ways brands tailor services, products, and experiences to achieve these goals.

Course CSR 341 from Purdue University - West Lafayette.

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Course Overview

Course GPA

GPA: 3.11
Grade Distribution% of Students
A
B
A: 33%
B: 53%
C: 7%
D: 7%

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Instructors1 instructor
Semesters1 semester

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