3 Credits

LectureFall 2024
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Fall 2024 Instructors: W Downey, Amy Cochran

The principles of selling and their application to the industrial businesses. Topics include attitudes and value systems, basic behavioral patterns, the purchase decision process, relationship of sales to marketing, selling strategies, preparing for sales calls, making sales presentations, handling objections, and closing sales. Emphasis is placed on application of principles to real-world situations and on building selling skills through class projects. Requires class trips. Students will pay individual lodging or meal expenses when necessary.

Course AGEC 33100 from Purdue University - West Lafayette.

Fall 2024 Schedule:
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